Lifeenthusiast Affiliate Program Did It Ever Start Up Again
Startup wants to transform travel enthusiasts into online agents
TRVL starting with travel bloggers to set up their ain sites, to earn commissions from hotels
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The Dutch entrepreneur who helped Apple Inc. get into the news business concern is back with a new startup — and a goal of shaking up the online travel industry.
TRVL was started by Jochem Wijnands, who built the Prss digital magazine pattern platform and sold it to Apple in 2014. Prss was the backbone Apple used to build its news aggregation app, Apple tree News.
The travel company, which launched its website to the general public on Thursday, essentially gives anyone admission to the tools usually available only to professional travel agents. Users can make their ain TRVL sites and earn commissions of about US$xxx to U.s.a.$40 per hotel booked. Information technology'southward aimed, for at present, at travel bloggers who have a lot of followers only few ways to make money from them, or people planning trips for groups of friends or family unit reunions.
The goal is to help solve one of the biggest problems facing travelers: sifting through the bounding main of information, booking sites, forums and advice on the net to plan the perfect trip.
"Sitting there backside your laptop browsing l websites trying to detect the right place to stay, it'southward like you're all lone, nobody helps y'all," Wijnands said in a phone interview from Amsterdam, where TRVL is based. "That is what we want to change."
Helping people who want unique experiences but don't take fourth dimension to plan them is a key tendency in online travel. The founders of Airbnb Inc. built a Usa$xxx billion company in a thing of years off the idea that people want to live like a local. Google launched an app last year that pulls in all of a user's flying and hotel reservations and then suggests things to practice once the person arrives at their destination.
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TRVL wants to advantage people for helping others book their travel past cutting them in on the commission hotels pay to websites that bring them customers — a business organization dominated by Expedia Inc. and Priceline Group Inc. The traveler doesn't pay anything extra, so the service is free. Wijnands foresees an Uber- or Airbnb-like marketplace in which hundreds of thousands of regular people make money by spending role of their time acting as online travel agents.
Still, travel is a crowded space. TRVL sources hotels through Expedia and Priceline'due south affiliate programs, so office of the transaction goes to those companies however, shrinking the revenue TRVL pulls from each hotel room sold. The prospect of edifice a multibillion-dollar marketplace also has to face the history that Expedia and Priceline have been willing to employ their heft to learn any upstarts who start to cut into their markets.
Helping Wijnands is COO Arthur Hoffman, an Expedia veteran. TRVL had a "few thousand" people sign up to be travel agents during a trial run of the website, Wijnands said.
"The next matter should be tapping into the customs of travelers to make travel amend," Wijnands said. "We really believe this volition become relevant for millions of people."
Source: https://financialpost.com/entrepreneur/fp-startups/startup-wants-to-transform-travel-enthusiasts-into-online-agents
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