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 · 535 ratings  · 47 reviews

Commencement your review of Never Lose a Client Again: Plough Any Sale Into Lifelong Loyalty in 100 Days

"Honor-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a 1-time purchaser into a lifelong customer."

If you own a business organization, piece of work in sales or marketing, coaching, or you are directly or indirectly related to customer service, this is the only business book you need. I've read plenty of business organisation books over the years and, while many are good with useful strategies that work, Never Lose a Customer Again takes no prisoners for deliv

"Accolade-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to plough a one-time purchaser into a lifelong client."

If you own a business organisation, work in sales or marketing, coaching, or y'all are straight or indirectly related to customer service, this is the only business book yous demand. I've read plenty of concern books over the years and, while many are skilful with useful strategies that work, Never Lose a Customer Again takes no prisoners for delivering the best in case studies, research, and a proven system that any company—once implemented—can wait 50-200% growth inside the kickoff yr.

Drawing on nearly two decades of consulting and keynoting, Joey Coleman provides strategies and systems to increase client loyalty. Applicable to companies in any industry and of any size and implementing his methods regularly leads to an increase in profits of 25-100%.

The footstep-by-step guide provided by Joey will provide business concern owners, CEOs, and employees with the cognition, confidence, and self-control needed to evangelize exactly what the client needs WHEN they need it.

This is the book you don't read in one case and move onto the next one. Never Lose a Customer Again lives up to its title and delivers on the hope...you volition scale up your business, your employees volition be more competent in their jobs, and your overall customer satisfaction will blow the roof off the industry.

This volume is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for piece of cake to implement activeness steps that result in lasting change, increased profits, and lifelong customer memory.

If you're a business concern owner, buy a re-create for yourself and all your employees...ameliorate than whatever grooming course I've been through.
—SA

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Jun 26, 2018 Cory Vance rated information technology it was amazing

With sales books out numbering customer service books by a factor of 42:1 this book is a welcome change. So much of a focus on the forepart end instead of the back finish. This books make some many fundamental points that tin can be implemented in whatsoever business. Will read again and once again.

Oct 14, 2020 Robert Medak rated information technology it was astonishing

Championship: Never Lose a Customer Again

Author: Joey Coleman

Never Lose a Customer Again, will help the reader acquire the difference between customer service and customer feel through the use of examples, questions, and exercises.

This book is like a training manual and workbook combined. It is not meant to only read but to work through the chapters like a workbook answering questions and going through with the exercises.

Each chapter has Take-Aways that should be read closely and studied to compre

Title: Never Lose a Customer Once again

Writer: Joey Coleman

Never Lose a Client Over again, will aid the reader learn the difference between customer service and customer experience through the use of examples, questions, and exercises.

This volume is like a training transmission and workbook combined. It is non meant to merely read but to piece of work through the chapters like a workbook answering questions and going through with the exercises.

Each chapter has Accept-Aways that should be read closely and studied to comprehend the subject thing of the chapter and the context in which it is delivered for greater agreement.

Never Lose a Customer Once again is meant for anyone selling either a production or service from a business to an entrepreneur that volition deal with customers equally a seller from conquering to completion.

Never Lose a Client Once again receives a must-read for anyone involved in sales and a score of v stars out of a possible 5 stars.

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Sep 23, 2018 Pete Williams rated it it was amazing

A vivid volume about customer retention and customer experience. I actually love this volume and have bought a bunch of copies to give to clients and friends.

May 30, 2019 Pranit rated it liked it

A nice book to start along with an internship in Amazon. A very customer oriented book is dealing with fantabulous customer service styles and options and how to form relations the client will have with the visitor.

Always dearest a book that makes me look at who I am and what I practice in the world to serve others under a different light. When this book was lent to me, I decided to have on the experience with the intention to securely introspect. Not only would it serve me to assess my business organization activity but I besides intended tto have it as a chance to explore my spirituality in a dissimilar format...

I greatly enjoyed being reminded of all the good things I accept intuitively been doing in my personal grooming and coachin

Always dear a volume that makes me wait at who I am and what I do in the world to serve others under a dissimilar calorie-free. When this volume was lent to me, I decided to take on the experience with the intention to deeply introspect. Not only would it serve me to assess my business action but I also intended tto have it as a chance to explore my spirituality in a different format...

I greatly enjoyed being reminded of all the good things I have intuitively been doing in my personal training and coaching business organization for the by x years and why my clients keep me around an average of v years ... just something near the end of the book left me scratching my head. It says something along the lines of , "If the need of your clients are fulfilled, then you will would exist fulfilled..."

I asked for information technology, a spiritual experience indeed to tumble down the rabbit hole of my very own unfulfilled cocky... and I wonder if this is due to the hidden programming I take been struggling with of 'BE MORE, DO MORE, Want More than...' to the bespeak that more results in being burned out and off remainder from the relationship to nurture self and serve others.

Similar I said I always appreciate a book that helps me look at who I am and what I do in this world to serve others under a different light.

These volume likewise sounds different in the middle of a pandemic...

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Mar 17, 2019 David rated it it was amazing

Detailed and thoughtful information on how to think through the interactions you have with customers on an ongoing basis, in well-divers stages and from the point of view of both customer and business, in club to make sure customer experience is not only satisfactory, simply amazing. Customers won't always be feeling the aforementioned things nigh you lot equally you feel about them, at the aforementioned fourth dimension, so putting yourself in the client'southward shoes and understanding what information technology takes to give THEM an amazing experience (an Detailed and thoughtful information on how to retrieve through the interactions you have with customers on an ongoing basis, in well-divers stages and from the point of view of both customer and business, in society to make sure customer feel is non only satisfactory, but astonishing. Customers won't always be feeling the same things well-nigh you as you feel about them, at the same time, so putting yourself in the customer's shoes and understanding what information technology takes to give THEM an astonishing feel (and thus, keep them coming back and referring) is lined upwards in easy-to-empathize chunks with an admittedly astonishing set up of practical examples that were utterly fascinating (and virtually ever attributed, which makes information technology even better).

I finished the book feeling excited but also a little overwhelmed at the number of possibilities. I'll exist coming dorsum for a while to chew on private parts!

I read the audio book but picked up a physical re-create because I call up it'southward going to be useful for long-term reference.

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April ten, 2019 Bertieob rated information technology really liked it

As a business owner I'g always looking for new ideas and guidance on new initiatives. This book is actually good to help plan communication with clients and look at ways to go along them loyal (as the title says.). A lot of information technology I already do, such equally getting to know personal details about your clients, but the book says to record them; I don't really need to practice this and when I utilize people I would encourage them to build their own relationship, not to larn it from notes on a database. The volume is besides Equally a business concern possessor I'thou always looking for new ideas and guidance on new initiatives. This book is really skilful to help programme communication with clients and look at means to keep them loyal (equally the title says.). A lot of information technology I already do, such as getting to know personal details well-nigh your clients, only the volume says to tape them; I don't actually need to exercise this and when I utilise people I would encourage them to build their ain relationship, not to larn it from notes on a database. The volume is too quite heavy on giving gifts, and I did question this as I'd adopt to give added value with the service that is provided.
There is a free download on Joeys website which is really helpful to plan stages of communication which I will get-go to apply to plan better ways of keeping in touch with my clients.
My favourite matter is the style a customers purchasing life cycle is broken down in to seven simple stages, and it's something that I will definitely be analysing in more detail.
I originally listened to this book in Audi just bought the book to reference easier.
Highly recommended. ...more

Mar 04, 2020 Gary Williams rated it it was amazing

This book was sent to me past my employer as part of our training and evolution as employees. In this book, author Joey Coleman provides eight phases of the client journey that every business and employee should think about, plan for, and intentionally design. In Never Lose a Customer Once again, you'll discover real-life example studies and examples, conceptual explanations, and practical tips on how to implement these strategies—no matter if you're the CEO or a front end-line employee. The balance between t This book was sent to me by my employer as role of our preparation and evolution as employees. In this volume, author Joey Coleman provides eight phases of the client journey that every business and employee should think almost, plan for, and intentionally design. In Never Lose a Customer Over again, y'all'll find existent-life case studies and examples, conceptual explanations, and practical tips on how to implement these strategies—no matter if y'all're the CEO or a front-line employee. The remainder betwixt the emotional experience of the client and the thoughts and intentions of businesses makes for an insightful, action-packed, and transformational read for any business owner or employee. I highly recommend this book for any concern or squad to create substantial changes to their business, increase the satisfaction of customers, and retain more lifelong customers. ...more than

Nov 12, 2019 Fahasa rated it really liked it

Award-winning speaker and business organization consultant Joey Coleman teaches audiences and companies all over the earth how to turn a ane-time purchaser into a lifelong client.

Coleman'south theory of building customer loyalty isn't about focusing on marketing or endmost the auction: It's about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers feel joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and doubtfulness as buyer'southward remor

Honor-winning speaker and concern consultant Joey Coleman teaches audiences and companies all over the world how to plow a onetime purchaser into a lifelong customer.

Coleman'due south theory of building customer loyalty isn't nearly focusing on marketing or closing the sale: It's about the First 100 Days® afterward the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings rapidly shift to fear, doubt, and dubiousness equally buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the starting time 100 days of existence a new customer because they feel neglected in the early stages of customer onboarding.
https://world wide web.fahasa.com/

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Aug xv, 2018 Ben Griffioen rated it it was amazing

This is a really great book. I just read a book call the Regal Moo-cow, which talks virtually the importance of existence remarkable. It was a fun read, but there was a problem: information technology didn't give whatsoever real ideas on how to be remarkable.

This book dives in with specifics and ideas on how to be remarkable. The departure is that it deals with being remarkable for new/existing customers, non and then much on being remarkable from a marketing perspective (which is more on what the Imperial Moo-cow focuses on). Nevertheless, thursday

This is a really great book. I just read a volume call the Purple Cow, which talks nearly the importance of beingness remarkable. It was a fun read, but at that place was a problem: information technology didn't give any real ideas on how to exist remarkable.

This book dives in with specifics and ideas on how to exist remarkable. The difference is that it deals with existence remarkable for new/existing customers, not so much on beingness remarkable from a marketing perspective (which is more on what the Royal Cow focuses on). Nevertheless, the applicable principles truly are useful for pretty much whatever business out there.

Highly, highly recommend.

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Oct 23, 2018 D D rated it it was amazing

This is a brilliant book and must be read past all business owners and any one who has any grade of customer interaction. It is one of the rare books that presents a complete heed-shift in the way we bargain with customers and if companies don't arrange to this new style of offering "client feel" they volition lose out to their competitors sooner or after. This book makes more and more sense the further you lot become into the volume and it also offers handy exercises to go you thinking about ways you could This is a brilliant book and must be read by all business organisation owners and whatever ane who has any grade of customer interaction. It is 1 of the rare books that presents a complete heed-shift in the style we deal with customers and if companies don't adapt to this new style of offering "customer experience" they will lose out to their competitors sooner or later on. This book makes more and more sense the farther y'all get into the book and information technology besides offers handy exercises to get you lot thinking about ways you could introduce the ideas from this book into your business concern. ...more

Sep 13, 2019 Daniel rated it really liked it

This was excellent. It'due south a tool kit for not taking customers for granted and taking advantage of repeat customers rather than constantly seeking out new customers to make up for attrition.

At that place are 8 phases of the customers life cycle:
- Assess
- Admit
- Assert
- Activate
- Acclimate
- Accomplish
- Adopt
- Advocate

And at each of those 8 stages, there are six ways to communicated to take advantage and make the most of the stage:
- In person
- Email
- Mail service
- Phone
- Video
- Present

Much to larn for those who

This was excellent. It'due south a tool kit for not taking customers for granted and taking advantage of echo customers rather than constantly seeking out new customers to make up for compunction.

There are viii phases of the customers life bike:
- Appraise
- Admit
- Affirm
- Activate
- Acclimate
- Reach
- Prefer
- Advocate

And at each of those 8 stages, there are six means to communicated to accept advantage and make the most of the stage:
- In person
- Email
- Post
- Phone
- Video
- Present

Much to learn for those who work in client success. Squeamish work, Joey, and nice accompanying tool kit!

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Feb 07, 2021 Ed Chuchaisri rated it it was amazing

This is one of a few customer memory books out there and I think the author did a great job taking us through the 8 phases of client experience from pre-purchasing to becoming a life-long advocate who happily makes referrals for the company.

The book contains many examples and I and how-to use dissimilar communication medium to achieve the goal of each phase.

I too find affiliate-cease exercises useful as it encourages readers to employ techniques learned in each affiliate to their ain businesses.

Apr 25, 2018 Gentry rated it it was astonishing

You tin can't help just feel excited and energized as yous read Never Lose a Customer Again - Joey's passion and enthusiasm for wowing customers catch you lot from the very commencement, and his strategies make sense. This isn't a "anytime I'll practise this", wishful thinking kind of book. These are concepts you tin implement correct now and start seeing immediate results, and Joey makes them piece of cake to digest and empathise. I highly recommend this volume. You lot can't help but feel excited and energized as you read Never Lose a Customer Again - Joey's passion and enthusiasm for wowing customers catch you lot from the very beginning, and his strategies make sense. This isn't a "someday I'll do this", wishful thinking kind of book. These are concepts you can implement correct at present and start seeing immediate results, and Joey makes them easy to digest and understand. I highly recommend this book. ...more

Sep 11, 2018 Yunis Esa rated it actually liked it

I learned from Joey Coleman principles. Lifetime commitment from customer is the most important affair a company needs. The almost successful companies have loyal customers that will do everything to make the visitor succeeded (Apple, Netflix, Amazon, etc...). I find that Coleman's steps are in the correct direction to get the customer to be loyal to company that they feel has done more than satisfy their basic needs. I learned from Joey Coleman principles. Lifetime commitment from customer is the nearly important thing a company needs. The most successful companies have loyal customers that volition practice everything to make the company succeeded (Apple tree, Netflix, Amazon, etc...). I find that Coleman'south steps are in the correct direction to get the customer to exist loyal to company that they feel has done more than than satisfy their basic needs. ...more

February xviii, 2020 Erin rated it really liked it

This book was recommended by a women's business organization group that I joined. It had lots of dandy suggestions for improvements to customer relations and customer service.
As the owner of a small business, I definitely got some ideas for things I can do to improve my overall customer feel.
However, some of the advice was geared toward larger companies and was not as applicable to a small business concern.

May 26, 2020 Elsa rated it it was amazing

i don't feel the urge nor desire to read other concern books which talk about how to keep a customer, unless it's from Joey. i found my bible to which i volition read again n' once more. equally a ho-hum reader, i am thrilled to stop gobbling upwardly data, and instead, become busy doing. i am incredibly inspired. and i will gift this book to all my friends who i come across struggling in edifice good for you relationships in business concern, but not just, in personal life too. it works for both! i don't feel the urge nor desire to read other business books which talk nearly how to go on a customer, unless it's from Joey. i found my bible to which i volition read again n' again. every bit a dull reader, i am thrilled to stop gobbling up data, and instead, become busy doing. i am incredibly inspired. and i will gift this book to all my friends who i see struggling in building healthy relationships in business, merely not just, in personal life as well. it works for both! ...more than

Apr 09, 2018 Nick rated it it was astonishing

Joey does a comprehensive job of laying out the unlike stages of the customer journeying. Most chiefly, he does this from the client perspective. Many books within this genre focus on companies, but Joey focuses on customers. It makes this book different than competitors, and I'd highly recommend reading it.

This volume is disquisitional in concern. The customer feel after a buy is oft overlooked, simply Joey explains why and how to serve your customers throughout the customer journey. This book changed my view on concern and customer relationships. If yous're in any kind of concern or work with customers of any kind, I highly recommend it. This book is disquisitional in business. The client feel afterwards a purchase is often overlooked, merely Joey explains why and how to serve your customers throughout the customer journeying. This volume changed my view on business organisation and customer relationships. If you lot're in any kind of business or work with customers of any kind, I highly recommend information technology. ...more

Jan 19, 2020 George Velez rated it information technology was amazing

The content in this book tin can be trusted to be combined with the technicalities of establishing end executing a business strategy and ensuring the center focus on those the business organisation serves, the human. This content definitely brings the specific customer emotion into context when creating a tactical plan to execute that newfound H2H business strategy.

This book was nigh entirely based on examples of products the author bought personally, or examples that would come upwardly on the outset page of google if you searched for "examples of exceptional customer service". Unfortunately, I'm non selling to Taylor Swift fans, a Chicago cubs possessor, or selling to passionate dog owners. Having said that, the book did requite me several good ideas. This book was almost entirely based on examples of products the author bought personally, or examples that would come up on the first page of google if you searched for "examples of exceptional customer service". Unfortunately, I'm non selling to Taylor Swift fans, a Chicago cubs owner, or selling to passionate dog owners. Having said that, the book did give me several practiced ideas. ...more

Feb 18, 2021 Denise Powers rated it really liked information technology

A full-bodied study on how to really put the customer at the centre of a business organization, with some artistic ideas and ways of approaching and considering a customer feel. So many companies say they are 'client centric that it has little meaning. This book explains why existence genuine about that claim is then important and how to wow clients at the various stages of their journey. A full-bodied study on how to actually put the customer at the centre of a business, with some creative ideas and ways of approaching and considering a customer experience. And so many companies say they are 'client centric that it has little meaning. This volume explains why being genuine well-nigh that claim is so of import and how to wow clients at the various stages of their journey. ...more

Oct xi, 2018 Cody rated it it was amazing

Corking book on the simplest style to increase profits and reduce spending in your business. The writer did an excellent job taking me into the shoes of the customer. I just bought a physical re-create to read with my eyes since I read this 1 with my ears.

January 09, 2020 Dave rated it really liked it

Very solid business organization volume brimming full of good ideas and a cohesive programme. My only gripe is that it'south overwhelming. I recommend choosing a few tips to implement and non stressing over the full programme. Very solid business organisation book chock full of expert ideas and a cohesive program. My merely gripe is that it's overwhelming. I recommend choosing a few tips to implement and non stressing over the full program. ...more

Outstanding volume for anyone running a business. Frequently businesses thing ok a win beingness a sale, this changes your thinking to include everything that happens after the sale also. Some great actionable things to implement.

February 26, 2022 Sam rated information technology it was ok

More of. 2.v rating for me. Definitely a few nuggets of wisdom, but there are much better books on customer experience such as Effortless Experience and Badass.

Contemporary "salesy" tone and approach was a little much for me at times.

Jul 25, 2018 Tricia rated it actually liked information technology

Great examples, actually got me thinking most changes I can make in my business. Y'all can feel Joey'southward free energy through his writing and all his suggestions can be applied to any business organization. Great examples, really got me thinking nigh changes I tin can brand in my business. Yous tin can feel Joey'south energy through his writing and all his suggestions can exist applied to whatever business organization. ...more

References Tucker Max as a friend and mentor on writing, so you take or leave that level of credibility

Jul 22, 2019 Ian Callum rated it it was astonishing

Everyone who works with customers/clients needs to read this book. I was excited throughout the book as to how I was going to implement the ideas this book was stimulating.

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